“Video Marketing Basics”
What kind of videos do you need? This depends on where your audience lives on social media. Facebook, Instagram, Youtube or online classes all demand differing styles and lengths that suit the platform and the audience. Plus, how to make a video storyboard. You’ll learn to get to the point of the story fast before you lose your audience! We will brainstorm story lines for your videos that will engage viewers to want to know, like, and trust you!
“Concrete Steps into Video Marketing”
There are so many tools out there with bells and whistles that promise easy success in video. What to choose? Walk out of this session with a shopping list for apps, lighting, clothing, and make-up. Then, we’ll take action to develop a series of videos for one or more of the following:
- promoting an event
- IGTV (Instagram TV, which is REALLY going gangbusters!)
- promoting your Facebook Group
- “How to” for Youtube,or
- creating instructional videos for your online course
“Video Confidence & Storytelling”
Be the expert you are! Teach! Inspire! Be silly! Do the cooking demos! You’ve grown up watching TV, now’s your chance to think of the shows that you loved as a kid, and how they inspired and motivated you. You’ll learn how to show–not tell–your message. with this package of Do’s and Don’ts from the Video Marketing Mavens.
“Current Trends in Video Marketing”
How will you stay competitive? By keeping in mind that effective storytelling is brief storytelling, keeping your message taught! With video making up such a large percentage of social media content, what’s your social media video strategy? You’ll learn how to craft an effective strategy.