Introduction to Purpose Driven Marketing

Watch This Video!

Cause Marketing Is About

  • Being an influence in the marketplace
  • Having an impact in the community
  • Creating an income in the company

It Is Not About

  • Event Planning
  • Fundraising
  • Volunteering

DO NOT GET CAUGHT UP ON THE EVENT!

How Are You Being Seen?

  • How you are now
  • How you want to be
  • How you will need to be

How To Communicate With Intention

  • Language
  • Written, verbal, face to face

What Your Cause Is

  • Not religious or political
  • What would be best for your occupation
  • Create your own movement or piggyback on existing

Psychology of Why We Do Purpose Driven Marketing

  • Influence
  • Impact
  • Income

What Kind of Event Campaign Do You Do?

  • Local, regional, national, international
  • Large or Small
  • Sponsors? Speakers? Vendors?

Strategy, what is REALLY going on here?

  • If it’s not fundraising and volunteering what is it?
  • How to meet hundreds or thousands of people leading up to the event
  • Shifting who you are being in the process
  • Learning to fish

Who to talk to, what to say, how to say it

  • Scripts
  • Body language
  • Being
  • Integrity

The Event

  • Positioning
  • Running it smoothly
  • Media
  • How to promote it afterwards

BONUS Material

  • Positioning
  • The 3 “T”’s and 3 “Y”’s of sales
  • Personalities including charts

TO PREPARE FOR OUR STRATEGY SESSION

  • 3 Causes or Specific Organizations
  • 3 Venues
  • 10 Collaboration Partners
  • 3 Dates (with rain date when needed)

ENTER CODE… 297 … AT CHECK OUT TO GET THIS PROGRAM FOR ONLY $297! (REGULARLY $997) 

ENTER CODE… 297 … AT CHECK OUT TO GET THIS PROGRAM FOR ONLY $297! (REGULARLY $997)